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Glade

 What started off as a simple endcap assignment turned into so much more.

Looking to target college students, we pitched the Glade team not only an endcap, but a music video and Pandora station. Because if you want to successfully reach a different target, you need a different approach.

*It should be noted that this song used to include a rap, which I had to perform multiple times and the client (rightfully) cut.

Since we created our own song, it only made sense to advertise heavily throughout music streaming services.

Since we created our own song, it only made sense to advertise heavily throughout music streaming services.

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