Sprint partnered with a new season of 24 to create an interactive online game. The main catch was, the brand didn’t know what the game should be.
Together, my team not only created the videos that would announce each weekly challenge, but we also made up the game itself. We created a shadowed figure known as “The Contact” who would deliver each weekly challenge to you.
What do you do when the client suddenly decides that they want to add an extra week to the game and you’ve already recorded ALL OF THE VIDEOS?
Time to improvise with a (graphics-only) plot twist!
SPRINT APRIL FOOLS’ Day
Not part of the Connect24 program, but below is another fun Sprint project where we made up a product for April Fools’ Day. Scroll to see the launch, microsite, and order form.